Tipping Point Questions #2 [Pg. 89-133]

1. According to Gladwell, how does one measure the stickiness of a message?

2. According to Gladwell, how has the information age made an impact on the stickiness problem?

3. What was wrong with the "vegging out" model of how children watch television?

4. How was Ed Palmer's Distracter an innovation in measuring children's viewing of television?

5. Why were Oscar the Grouch, Big Bird and Snuffleupagus created?

6. Why was "Oscar's Blending" not a very successful segment for helping youngsters to read?

7. What is the principle of mutual exclusivity, and why is it helpful in helping children to understand the world?

8. For what purpose were most of the muppets originally created by Jim Henson?

9. What is the James Earl Jones effect and how did it influence the programmers at Blues's Clues?

10. What does each example in the chapter illustrate about how stickiness is sometimes achieved?